Customer Relationship Management

Basic Approach

One of the focuses of the NGK Group Code of Conduct is to contribute to the “Realization of a Sustainable Society” through the products and services that we provide to customers, and towards that end we have resolved to do the following.

Customer Satisfaction Survey

In order to reflect customer feedback in our products and services, each of NGK’s business groups independently develops and conducts surveys aimed at facilitating greater customer satisfaction.

Results of the Ceramic Products Business Group's Customer Satisfaction Survey

2017 2018 2019 2020
91% 94% 100% 100%

Note: Calculation method

Participants were asked to respond to survey questions by providing a rating from one to ten, with responses of six or higher counting as “Satisfied.”